Top 5 Reference Apps on iOS in New Zealand: Q4 2024 Performance

In the fourth quarter of 2024, the performance of the top reference apps on iOS in New Zealand showed varied trends across downloads, revenue, and active user metrics. Here’s a closer look at each app's journey, with data sourced from Sensor Tower.

Ancestry: Family History & DNA exhibited fluctuations in its weekly revenue, which peaked at approximately $1.5K at the start of the quarter and ended with a high of $1.2K. Downloads saw a decline, starting at 417 and decreasing to around 197 by the end of December. Active users also decreased from 1.3K to 959 over the same period.

Bible Chat: Daily Devotional experienced a steady revenue pattern, reaching a peak of $1.1K mid-quarter. Downloads showed a notable increase, with a high of 698 in mid-December. Active users followed an upward trend, starting at 2.1K and closing the quarter at 2.5K.

Hallow: Prayer & Meditation saw inconsistent revenue, peaking at $552 during November. Downloads began at 163 and declined to 38 by the end of the quarter. The app's active user base decreased from 1K to 903.

MyHeritage: Family Tree & DNA had varied revenue, with a high of $702 in late October. Downloads fluctuated slightly, starting at 138 and closing at 133. Active users remained relatively stable, ending the quarter at 351.

Voice Translator: AI Translate maintained a consistent revenue stream, peaking at $295 in mid-October. Downloads and active users showed minor fluctuations but remained stable overall, with downloads peaking at 316 and active users reaching 248 in early November.

For more detailed insights and trends, visit Sensor Tower's comprehensive reports.